Project Overview

Driveway.com revolutionizes car buying and selling by offering a seamless online experience, allowing customers to purchase, sell, or service vehicles entirely from home. To amplify their digital presence, I developed a series of social media advertisements in two distinct styles:

• Lifestyle Footage: Produced relatable, real-life scenarios showcasing satisfied customers experiencing the convenience and ease of Driveway.com's services.​

• Vector Animation: Crafted clean, engaging animations that simplify Driveway.com's online car buying and selling process, making it accessible and appealing to a broad audience.​

This dual-approach campaign effectively highlighted Driveway.com's innovative platform, catering to diverse viewer preferences and enhancing brand engagement across social media channels.

Collaborators

Agency: Mitchell+Palmer

Client: Driveway.com

My Contributions: Motion Graphics, Animation, Editing